True or false? You should treat all of your contacts as equally important to your sales process.

• True. The most important thing is to make sure your contacts feel like they’re your only contact.
• True. Quota and commission are not as important as developing good relationships with your contacts.
• False. You should only spend time on people who are eager to buy your product.
• False. While it’s important to give all of your contacts the same level of respect, there will be times when you need to prioritize based on revenue potential.

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