What are some negative signals to look out for from your client?
- A drop in tool usage
- Skipping your check-in meetings
- A bad attitude
- All of the above
- Fill in the blank: An account manager should be continually reviewing their client’s account and performing _________ throughout the client’s lifecycle.
- Your client has expressed concern at you not meeting their digital marketing goals. They expected their sales to grow by 15% and you only achieved a growth of 10%. They’re starting to question whether inbound is the right way to go for their business and you’re unsure whether they will renew or cancel. How should you grade this client’s health?