What are the two key actions to look at when optimizing each part of your email?
- The segment and the open
- The open and the click
- The contacts and the goal
- The subject line and the preview text
- True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.
- Fill in the blank: The ideal length of an email subject line is _____ characters.