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Campaign Manager 360 Certification 

What can Floodlight tags do within Campaign Manager 360?

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  • Measure customer action and create enhanced creatives
  • Create enhanced creatives and report on multi-platform campaigns
  • Create audience lists for enhanced user engagement and create enhanced creatives
  • Measure customer action and create audience lists for enhanced user engagement
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You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign. Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?

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Your client is an advertising agency who manages multiple clients across various categories. How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?

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A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?

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