What can the Performance Planner assist you with?

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To determine which Google Ads features should be enabled to get the best performance from your campaigns
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)