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Google Ads - Measurement Certification

What does Google Analytics 4 refer to as interactions on a website or app?

May 17, 2023 Roger Johnson

Goal
Incident
Conversion
Event

Google Ads - Measurement Certification Exam Answers

In what way does experimentation help achieve a best-in-class measurement approach?
What report can help show the duration between a user’s first exposure and their subsequent conversion?

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