What is one common cause of low click-through rates?
- The email is trying to do too many things.
- The email doesn’t have a CTA.
- The email doesn’t have a link to a web-page version.
- The email wasn’t sent to enough people.
- Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
- Fill in the blank: Consistent analysis helps you discover _________.