What is the benefit of including ad extensions in your search ads?
- Take up more space in the SERPs
- Improve click-through rate
- Provide more value to potential customers
- All of the above
- Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad’s performance? Select all that apply.
- Fill in the blank: Automated bidding is powered by _____.