What is the the last step of running effective lead nurturing campaigns?
- Setting goals
- Selecting personas
- Measuring and improving
- Creating content
- Identifying the timeline
- When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
- A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?