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YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
You’re planning to run a video action campaign. How should you approach your measurement strategy?
To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

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You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start? →

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