When implementing an experiment, which of the following is a best practice?
- Divide your audience into as many arms as possible.
- Start with multiple hypotheses.
- Test one variable for each experiment.
- Assign two campaigns to each experiment arm.
- Which of the following describes Google’s experimentation tool?
- You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?