When it comes to a long-term content strategy, what is an important buyer persona trait?
- Demographics
- Challenges
- Identifiers
- All of the above
- You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
- Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).