When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

1. People who’ve already spent time searching for products or services like yours on Google Search
2. People who’ve already engaged with your business, but didn’t convert when they had the chance
3. People who are actively researching your business and its specific products and/or services
4. People with a similar profile to the customers you currently target, or who frequent your business

 Custom Intent Audiences for YouTube (1)
 In-Market Audiences (3)
 Remarketing or Customer Match (2)
 Similar Audiences (4)