Which focus area is often worked on directly after your new launch pad website goes live?

Harvest. You build high-impact items that are easy and quick to accomplish.
Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.
Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems.
Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.