Which lifecycle stage should the default website content be geared towards?
- Visitor
- Lead
- Marketing Qualified Lead
- Sales Qualified Lead
- Customer
- Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
- In order to create a good user experience, simplicity is an important consideration for the website’s appeal.