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Google Ads Creative Certification

Which of the following describes Google’s ABCDs of effective creative?

July 2, 2022 Roger Johnson

Design-backed creative inspiration
Research-backed creative guidance
Design-backed creative rules to follow
Research-backed creative rules to follow

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For which scenario would Google’s experimentation tool be most useful?
Which of these images are most likely to stand out in an app campaign for a travel app company?

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