Which of the following is an example of a business’s “reasons to believe?”
- Sustainability
- Ethical sourcing
- Free shipping
- Charitable donation
- All of the above
- Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
- Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.