Which of the following is an example of a fundamental (s) of writing effective email copy.
- Write for scannability.
- Use the overall inbound tone.
- Add preview text.
- Have unsubscribe links.
- Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
- True or false? Analysis is only important in your inbound email marketing strategy.