Which of the following is true about developing a reporting playbook for your client?

  • Your firm’s strategist should not be involved here. Only the marketer should dictate what metrics matter the most.
  • Only your firm’s front-end developers should call the plays in terms of determining the metrics to focus on, given their depth of technical knowledge.
  • Your firm’s strategist should collaborate with some or all members of the implementation team and the client’s project leaders to determine what metrics to focus on.
  • Your firm’s UX designer should be in charge of firing the strategist if they make a wrong decision.
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