While working on a new campaign, you decide to optimize bids based on a single conversion type. Which bidding strategy do you use?
- Use Maximize conversions
- Use Active View
- Use Maximize clicks
- Use custom bidding
- Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
- What happens if an advertiser’s bid isn’t the highest in a private auction?