Why should you create a negative persona?
- To prioritize your marketing and sales efforts to the right people
- To know where to spend your ad budget
- To better curate a buyer persona story
- All of the above.
- Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?
- You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?