You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?

  • See if the line item has multiple targeting assigned.
  • Contact the publisher.
  • Review the campaign-level targeting.
  • Use the Deal Troubleshooter.
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