You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
Sources: How to Hire a Marketing Agency That is Right for Your Business