You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

  • Include a generic call-to-action (CTA).
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Provide multiple options for how viewers can take action.
  • Include a specific call-to-action (CTA).
Download Google Ads Video Certification Answers

Sources: How to Hire a Marketing Agency That is Right for Your Business

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