You’re evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?

  • Last interaction model
  • Position-based model
  • First interaction model
  • Time decay model
Download Display & Video 360 Certification Exam Answers

Leave a Reply

Your email address will not be published. Required fields are marked *