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Display & Video 360 Certification

You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

Roger Johnson
  • Private Auction Deal or Preferred Deal
  • Open Auction Deal or Private Auction Deal
  • Open Auction Deal or Programmatic Guaranteed Deal
  • Programmatic Guaranteed Deal or Preferred Deal
Download Display & Video 360 Certification Exam Answers

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You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

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