You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
- Conversion paths
- Segment overlap
- Model comparison
- Funnel exploration
- You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
- Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?