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Campaign Manager 360 Certification

You’re working with your client, a hiking goods retailer, on the launch of a new backpack. You choose to use the Attribution Modeling Tool to make sure that you’re properly crediting each step of the customer journey that helped them to buy the backpack. Which attribution model will help you reach this objective?

Roger Johnson
  • The Last Interaction attribution model
  • The Linear attribution model
  • The Time Decay attribution model
  • The First Interaction attribution model
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