Author: Roger Johnson

• Yes, this is possible for leads. • No, this is not something you can personalize. • Yes, but only

The segment that you are targeting. The highest-valued persona. Search engines. First time visitors.

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.

True False

Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors.

True False

True False