Author: Roger Johnson

By determining minimum and maximum bid values by the daily budget By setting the appropriate bid for each auction By

The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They

Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people

Headline length Keywords Networks All of the above

Industry data Campaign settings User generated scenarios Company sales figures Account executives Or Industry data Account executives User generated scenarios

True False

Easy to navigate High amount of user traffic Relevant and original content Transparency about your business

True False

Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix

Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing