How does the Maximize Conversions bidding strategy work?
It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an
Read moreAuthor: Roger Johnson
A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model
Read moreYou’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
It creates the Google Click Identifier tag (GCLID). It troubleshoots unverified conversion actions. It automatically creates tag code snippets. It
Read moreWhich of the following describes the number of times a unique user will see an ad over a given time period?
Reach Frequency Impression Engagement rate
Read moreWhich of the following explains why the conversion date might be different between Google Ads and Google Analytics?
Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to
Read moreWhat do marketing mix models show advertisers?
They’re a way to determine the impact of a specific variable on control and treatment groups. They evaluate a customer’s
Read moreHow are incrementality experiments different from A/B experiments?
They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine
Read moreAfter adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.
How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique
Read moreIf by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to
Read moreIf a campaign falls short of its target goal, how might it be described?
It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an
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