HubSpot CMS Hub Implementation Certification Answers 2022 [Latest]

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Check out some following HubSpot CMS Hub Implementation Certification Exam Answers:

  1. Which of the following is most synonymous with a CMS Migration if the client is happy with their website but wants to change or upgrade the underlying CMS technology?
  1. True or False? “You shouldn’t worry about differentiating HubSpot CMS from the competition. Most CMS products in the market are ultimately quite similar, even if HubSpot CMS is a little easier to use. Focus more on winning your prospect’s trust in your firm, because their relationship with you matters more than any product.”
  1. True or False? The HubSpot CMS boasts 99.999% uptime.
  1. True or False? In the post-migration review phase, you should cancel your old hosting once redirects are verified.
  1. True or False? Migrating from one CMS to another will always hurt a client’s website’s ranking.
  1. Which of the following is true about developing a reporting playbook for your client?
  1. Scenario: Your client has a number of technical questions during the post-migration assessment. You were just hired by your firm as a technical lead/developer, and you want to impress the client and deliver a remarkable experience. Which of the following is a best practice for you to follow?
  1. True or False? The client should prepare for an “expected traffic drop,” which is guaranteed to occur after the migration is finished.
  1. Which of the following describes a CMS migration?
  1. Which of the following statements is false?
  1. Which of the following questions is not appropriate to answer or discuss with a client?
  1. True or False? “While your site is under construction, you should NOT block access to the “under construction” site with a robots.txt file, password protection, and/or noindex tag.”
  1. When is it okay to ignore deadlines in your running log of implementation tasks?
  1. Which of the following statements is true?
  1. Which of the following is a step in the pre-migration content audit phase?
  1. Which of the following is NOT a step in the pre-migration checklist for URL Structure and Updates?
  1. True or False? Technical leads, front-end developers, and other technical experts should NOT be joining sales calls. They are not trained to support sales professionals, and this isn’t a part of their job description.
  1. Scenario: You are based in Boston, MA, but most of your customers are based in Mumbai, India. Which of the following steps should your firm take, in terms of following CMS migration launch best practices?
  1. True or False? “UX designers should join sales calls as needed. They can support the rest of the team and provide expertise on technical UX matters.”
  1. Which of the following is not a reason for post-migration site metrics to deviate from pre-migration averages?
  1. True or False? An “expected traffic drop”is guaranteed to occur after the migration is complete.
  1. In what circumstance is it okay for you to skip the client evaluation period in a CMS implementation?
  1. True or False? While your site is under construction, you should block access to the “under construction” site with a robots.txt file, password protection, and/or noindex tag.
  1. Scenario: You finished the migration for the client successfully a week ago, but site metrics are lower than pre-migration levels, even after checking for seasonal factors, UX issues, etc. You finally discover that a technical step was missed by your firm’s implementation team. What should you do?
  1. True or False? CMS migrations, implementations, and website redesigns should all be focused on the experience of the front-end developer. As long as you meet the clients’ developers’ needs, you’ll automatically satisfy the marketers and other personas on the client’s team.
  1. Scenario: You, your firm’s newly hired strategist, notice that your team is struggling to keep up with project volume. Particularly, you notice that your full stack developers or technical leads are overburdened with answering your clients’ technical SEO email questions. You’re an expert when it comes to technical SEO, but that’s not what you were hired for. What should you do?
  1. True or False? You should consider walking the client team through simple troubleshooting steps or record videos, so your clients feel confident enough to make those changes without relying on you after your project is complete.
  1. True or False? Your firm’s front-end developers should be completely shielded from the sales process. They are not trained to speak to clients, and will likely weaken the pitch if allowed to join sales conversations.
  1. Scenario: Your client has heard misinformation about HubSpot CMS that has caused them to lose trust in it, but they love your firm’s service and want to work with you on their next redesign project. Which of the following is the right course of action for you to take?
  1. Which of the following is NOT one way in which a website redesign and CMS implementation project could fail?
  1. Which of the following statements is true?
  1. True or False? “Website strategists should never be allowed to address technical SEO questions, no matter how experienced they are. Those questions should always be handled by front-end developers.”
  1. True or False? HubSpot CMS can sometimes help alleviate friction internally and for prospects and customers. It plays a minor role in some stages of the flywheel model (attract, engage, and delight).
  1. Which one of the following tasks should be completed in your pre-migration technical preparation?
  1. If conversion rates increase while bounce and exit rates decrease, which of the following could be true?
  1. Scenario: Your prospect doesn’t trust your assertion that HubSpot CMS is easy to use for both developers and marketers. Which of the following is the best way to win their trust?
  1. True or False? “You should educate your prospects only after you’ve given them a demo of HubSpot CMS’s capabilities. Before the demo, your education might not resonate with a prospect who doesn’t even grasp the key value proposition.”
  1. Which of the following is not an appropriate question to answer or discuss with a client?
  1. True or False? If you have sufficient experience as a firm, you should feel free to operate without an organized process for CMS migrations. Defining an organized process is only useful to relatively inexperienced teams.
  1. Which of the following can be part of a website redesign process?
  1. True or False? HubSpot provides public APIs for pulling blog posts, local development tooling for pulling website files locally, and numerous public CMS endpoints that give your developers access to pulling/pushing CMS content and to help them quickly migrate on/off HubSpot CMS with less effort.
  1. True or False? “Even though HubSpot CMS has many features and you can easily get lost trying to champion all of them, you should discuss all of them, no matter how irrelevant they may seem to you, because your client knows their needs better than you. By covering every single feature in the first demo, you could discover solutions or approaches they didn’t consider before speaking to you, and you’re more likely to win their trust.”
  1. True or False? Google Data Studio’s integration with HubSpot is a free tool built for helping you identify and fix 404 issues/errors with your site.
  1. Which of the following steps are important to remember when you’re testing ideas in a test portal?
  1. Which of the following is a best practice in the CMS migration launch phase?
  1. True or False? Your firm’s full stack developers should be running the sales process. You don’t need to hire salespeople, because developers understand CMS systems well enough to answer prospect questions.
  1. Which of the following is a best practice for the post-migration assessment and analysis phase?
  1. Which of the following roles is not usually a part of the implementation team?
  1. True or False? As your firm’s front-end developer, you don’t need to understand how to use HubSpot CMS. Only your client needs to learn how to use it.
  1. Which of the following is a common way in which the supervisory committee can guide a website redesign project?
  1. True or False? You cannot build a successful HubSpot sales pitch without defining certain terms, such as “collaboration,” “customer-facing teams,” and “friction” exactly the way HubSpot Academy defines these terms in this certification. These terms are defined in a precisely scientific way to psychologically influence your prospects.
  1. Which of the following statements is false, based on the information, frameworks, and methodologies shared in this certification?
  1. Which of the following is one of the strategist’s key responsibilities?
  1. True or False? “Less expensive CMS products may have hidden costs that aren’t included in the sticker price, in terms of implementation time, customizability for marketers and developers, and manageability.”
  1. Which of the following would go against the best practices for managing a website redesign and CMS migration?
  1. True or False?: “You should NEVER make a copy of your entire old site on a new server on a separate domain/subdomain for easy comparison later. If hackers get access to the copy of your site, you risk the safety and security of your entire web redesign process. Furthermore, the copy site can jeopardize your SEO.”
  1. True or False? “Content creators should work exclusively with the front-end developer to build content in alignment with the back-end developer’s defined content architecture, including building out individual pages, blogs, and other user-facing content.”
  1. True or False? If your client owns a small business of under 100 employees, they don’t need to worry about adhering to GDPR regulations in their website redesign. It applies mainly to large multinational corporations.
  1. Which of the following statements is false?
  1. Scenario: You’ve completed every stage of a CMS migration project for a client, but they’re requesting a little more of your time for training or educating their team on how to use the tool. Because their team is particularly new to HubSpot, they need a little more help before they’re ready to be self-sufficient. What should you do?
  1. Scenario: Your prospect has specific questions about key functionalities in the HubSpot CMS, based on their poor experience with their previous CMS. Which of the following is the best way to win their trust?
  1. Which of the following is the best answer for why HubSpot CMS is different from competitors?
  1. Which of the following is typically NOT a way to test the mobile experience?
  1. Which of the following statements is false?
  1. If there are significant traffic abnormalities post-migration, which of the following is true?
  1. When is it okay to avoid assigning tasks to responsible individuals in your running log of implementation tasks?
  1. Which of the following is NOT an SEO myth?
  1. Which of the following is a part of the post-website migration assessment process?
  1. If conversion rates drop while bounce and exit rates go up, which of the following steps should you take?
  1. Which of the following is not one of the best practices for building a CMS implementation plan?
  1. Which of the following is NOT a reason for post-migration site metrics to deviate from pre-migration averages?
  1. Why does the evaluation period matter in a CMS implementation?
  1. Which of the following best describes the HubSpot CMS’s relationship to the flywheel?
  1. Which of the following business challenges can the HubSpot CMS most directly solve?
  1. Scenario: You, your firm’s full stack developer, can hear your strategist and salespeople having an important conversation with a frustrated prospect. The prospect is asking a number of technical questions, and your strategist/salespeople are unable to answer them fully, because the topics are outside their area of expertise. However, you think you might be able to answer at least a few of the questions. What should you do?