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Check out some following Campaign Manager 360 Certification Answers:
After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What may be the reason for this happening?
Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with. How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?
Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?
While working on your ad campaign and looking over a diverse selection of creatives, you look for a product that works with Campaign Manager 360 that can help you integrate these creatives. Which product should you choose?
Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?
You’re working with a car manufacturer that is looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?
Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?
You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?
Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?
You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?
A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?
A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?
Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. Two accept only MOV-transcoded creatives, with one accepting only 640×480 dimensions or larger; one accepts no companion ads; and the fourth hasn’t sent specifications. How should you traffic this campaign?
An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What may have caused the error?
Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?
You’ve worked with your client, a pottery company, to get their campaign ready. In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?
Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video metric should you review within Campaign Manager 360 reporting?
You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?
You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch. Which platforms would you include in that presentation?
A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?
Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements. What’s the right advice to tell them?
You’re working with your client, a hiking goods retailer, on the launch of a new backpack. You choose to use the Attribution Modeling Tool to make sure that you’re properly crediting each step of the customer journey that helped them to buy the backpack. Which attribution model will help you reach this objective?
A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?
Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?
Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand. To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
You want to set transcoding for your client’s in-stream video creatives in their campaign. In which Campaign Manager 360 hierarchy would you have the ability to set transcoding for in-stream video creatives?
Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?
You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts only MP4-transcoded video creatives, one accepts only 480×480 companion ads, and the third hasn’t provided specifications. How should you traffic this campaign?
A business owner wants to sell a line of coffee mugs to celebrate the company’s 25 years in business. The owner wants to see each part of the conversion that brought a person to buy a mug, so the owner wants to use the Attribution Modeling Tool. Which attribution model should be used to accomplish the goal?
An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?
You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?
You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign. Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?
Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?
You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand. Which Verification setting within Campaign Manager 360 would let her know if the content was okay?
You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store. Which tool in Campaign Manager 360 should you select?
A PC accessories retailer has decided to add a new 640×480 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
Your client is an advertising agency who manages multiple clients across various categories. How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?
Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250 only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?
You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand. At what level in your Campaign Manager 360 account settings will you need to navigate to?
You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look. How would you answer them?
Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic to meet this objective?
You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?
A bookstore owner has chosen to add a 720×720 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?
You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared. Which report should you check on?
An agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created. What steps, in order, should the agency follow to organize the campaign?
A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
You’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?
Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?
At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy and simple?
A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on. Which report should they look at?
You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?
An agency account manager has set up separate child advertisers for a client, a party supplies store. What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?
Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you. Which Campaign Manager 360 feature should you use that meets your need?
You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?
Your new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360. What options do you tell them they have?
Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
An agency is working with a jewelry retailer on a campaign. They review their client’s report and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?
Your client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360. How do you answer them?
You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their Campaign Manager 360 network set up. Step-by-step, which processes should you follow when carrying out their campaign?
An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?
You’re working with a paper company who has multiple creatives for their upcoming card stock campaign. Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?
A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360. If your objective is to measure how many people downloaded the promotion, what counting method should they use?
Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What could be the cause of this error?
A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?
A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?