When is quantitative research a good option for your team to use?
- When you’re looking for trends.
- When you want to see how users interact with a new prototype.
- When you’re testing and validating your experiments.
- A and C
- All of the above
- Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?
- Which statement best defines a launch pad website?