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You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?

Roger Johnson

When looking to gather relevant business information from a prospect, all of the following are good questions to discover pain points EXCEPT:

Roger Johnson

Because of the proliferation of disconnected tools, what do companies end up investing in?

Roger Johnson

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