A department store wants to enhance their campaign for shoppers who spend the most money and have the best transaction return on ad spend. What bidding strategy should they use?
- Custom bidding
- Maximize conversions
- Maximize clicks
- Active view
- Which statement accurately summarizes the options you have for customizing your attribution models?
- A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?