All of the following are examples of SMART goals EXCEPT:

• Have 30% of your marketing leads attend an upcoming webinar
• Have thought leaders contribute to an upcoming ebook
• Increase sales qualified leads by 20% by the end of the year
• Generate 10 customers within the first week of an upcoming product launch.
OR
• Increase year over year traffic by 30%.
• Significantly reduce the amount of time the team spends on creating content.
• Add five new content formats to the website by end of year.
• All of the above are SMART goals.