What do marketing mix models show advertisers?
They’re a way to determine the impact of a specific variable on control and treatment groups. They evaluate a customer’s
Read moreAuthor: Roger Johnson
How are incrementality experiments different from A/B experiments?
They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine
Read moreAfter adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.
How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique
Read moreIf by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to
Read moreIf a campaign falls short of its target goal, how might it be described?
It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an
Read moreYou want to set up conversion tracking. What’s the first step you should take?
You should add a conversion tracking tag to your website or app after modifying it in Google Ads. You should
Read moreStore visits conversion tracking can be described in which way?
It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds. It has no mininum impression or
Read moreA marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. By automatically limiting conversions
Read moreData-driven attribution works in which of the following ways?
By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.
Read moreA potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling
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