Author: Roger Johnson

Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because

As a large snippet of code that’s placed on the homepage of a website As a small snippet of code

By replacing the need for analytics solutions By optimizing performance in real time By reducing the volume of search conversions

It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that

You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an

You should always set the value as $1, regardless of the value of the You should assign the value as

A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion

• The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. • The campaign

It would refer to goal. It would refer to conversion. It would refer to incident. It would refer to event.

Broad match Exact match Phrase match Negative match