How does data-driven attribution work?
It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. It leverages an
Read moreAuthor: Roger Johnson
To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use
Read moreWhat does the term attribution mean when used to describe an advertising-related occurrence?
Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to
Read moreA marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
They should use the seasonality report. They should use the change history report. They should use the time lag report.
Read moreThe Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.
By introducing you to new features and trends across Google By helping to maximize your budget as it improves bidding
Read moreTo set up enhanced conversions for web, what should an advertiser do?
An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. An
Read moreFor event-based data instead of session-based data, what platform should you use?
You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use
Read moreGoogle Tag Manager has which of the following two capabilities? Chose two.
Google Tag Manager has collaboration and versioning capabilities. Google Tag Manager lets you to quickly and easily update tags on
Read moreBesides attribution, what’s another method used to analyze the return on investment (ROI) for media?
Marketing mix model Conversion lift Smart Bidding Viewable CPM
Read moreHow are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s
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