Enhanced conversions for leads can benefit an advertiser in what way?
It can track sales that happen off a website from website leads. It can improve the measurement of online conversions.
Read moreAuthor: Roger Johnson
If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
You should turn off the ads to stop traffic. You should use more general keywords. You should reduce campaign budgets.
Read moreIf you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
You’d say that store visits conversion tracking is available in all countries and regions as long as it’s not a
Read moreWhat’s the correct way to describe enhanced conversions for web?
It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your
Read moreThe enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before
Read moreWhat’s a benefit of importing Google Analytics conversions to Google Ads?
The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google
Read moreA marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
Enhanced conversions for web uses Google Analytics to unlock more powerful bidding. Enhanced conversions for web uses third-party data to
Read moreAfter setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would
Read moreA marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
An action that’s done in-store only and doesn’t require the customer to have interacted with your ad. An action in
Read moreYou’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on
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