What’s an example of a campaign that fell short of its target goal?
An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness
Read moreAuthor: Roger Johnson
You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
• The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e., 25% each)
Read moreIf you want to know how well your Google Ads account will perform, what estimate should you use?
You should use optimization score. You should use recommendation score. You should use attribution score. You should use quality score.
Read moreA marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
They’d choose exact match. They’d choose negative match. They’d choose phrase match. They’d choose broad match.
Read moreThere are two types of optimization. What are they? Choose two.
Media mix optimization Bidding optimization Targeting optimization Channel optimization
Read moreWhat report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
The click analysis report The campaigns report The attribution report The conversions report
Read moreA marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches
Read moreThe conversion date between Google Ads and Google Analytics is different. Why might that be?
Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes
Read moreA marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer
Read moreIn the world of digital advertising, how would a tag be defined?
It would be defined as a small snippet of code that’s placed on every page of a website. It would
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