How are view-through conversions counted?
They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
Read moreAuthor: Roger Johnson
As a marketer, in what way should you evaluate your campaign?
By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the
Read moreIn what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. It tracks calls via
Read moreWhat method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be
Read moreWhich of the following can be used to describe enhanced conversions for leads?
Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system Uses hashed, first-party data
Read moreWhat could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets.
Read moreIf you’re a marketer setting up the value of an online conversion action, what would you do?
Regardless of the value of the lead, you’d always set it as $0. If the average value of a lead
Read moreIf a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
Engagement rate Reach Impression Frequency
Read moreIf a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
Modify the event tag to capture a unique order ID. Toggle off the possible duplicates option at the top of
Read moreWhat are two capabilities of Google Tag Manager? Choose two.
It allows you to quickly and easily update tags on your website or mobile app from a web interface. It
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