What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and
Read moreAuthor: Roger Johnson
If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
You need the navigation report. You need the seasonality report. You need the time lag report. You need the change
Read moreWhy might an advertiser use enhanced conversions for leads?
To track sales and events that happen on a website To track sales that happen off a website from website
Read moreTo turn marketing insights into action, what action should you take?
You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus
Read moreIf you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the
Read moreIf you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?
Tag Assistant could automatically create tag code snippets. Tag Assistant could troubleshoot unverified conversion actions. Tag Assistant could tell you
Read moreWhat report can help show the duration between a user’s first exposure and their subsequent conversion?
The navigation report The seasonality report The time lag report The change history report
Read moreWhat does Google Analytics 4 refer to as interactions on a website or app?
Goal Incident Conversion Event
Read moreIn what way does experimentation help achieve a best-in-class measurement approach?
By assisting in the collection of multiple data points By providing a way to validate and test insights By driving
Read moreIn setting up the value of an online conversion action, what should you do?
Regardless of the value of the lead, always set it as $0. Regardless of the value of the lead, always
Read more