How would you turn marketing insights into action?
By shifting budgets from well-performing channels to underperforming channels. By increasing the frequency of underperforming ad creatives. By focusing on
Read moreAuthor: Roger Johnson
A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each
Read moreIf an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created
Read moreA marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
Pageview Purchase Lead App installs
Read moreHow would you describe the target ROAS bidding strategy?
It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid
Read moreEnhanced conversions for web can benefit a marketing strategist in what way?
By using third-party data to improve the accuracy of your conversion measurement By using hashed, first-party data to unlock more
Read moreWhich of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
Reach Engagement rate Frequency Impression
Read moreIn what way do view-through conversions get counted?
They get counted as conversions that are recorded when users view and interact with an ad, then never convert. They
Read moreFor what reason might an advertiser opt to use enhanced conversions for leads?
Because enhanced conversions for leads can improve the measurement of online conversions. Because enhanced conversions for leads can use third-party
Read moreA marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
It might look at ad auctions, then raise a max cost-per-click (CPC) bid. It might look at a listed target
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