Author: Roger Johnson

Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords.

Use lifetime value analysis to examine the impact to brand lift metrics. Focus on the worst-performing ads and reduce the

It can help maximize your budget by improving bidding and keywords. It can increase your budget if you select to

The attribution report The conversions report The campaigns report The click analysis report

You’d describe it as a tag snippet for Google Shopping that’s needed for tracking. You’d describe it as a JavaScript

Modify the tag for your website or app after requesting it from your web administrator. Add a conversion tracking tag

Google Ads Conversion Tracking Universal Analytics Google Analytics Classic Google Analytics 4

Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance. Marketing mix models

You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion.

One that’s done in-store only and doesn’t require the customer to have interacted with your ad. One in which a