A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use
Read moreAuthor: Roger Johnson
How would you describe a campaign that fell short of its target goal?
As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of
Read moreA marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
They can sort the data by time and remove duplicate times found on entries. They can toggle off the possible
Read moreA marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data
Read moreHow would you describe the process by which data-driven attribution works?
• Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. • Data-driven
Read moreMaximize Conversion can be described in which of the following ways?
Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target. Maximize Conversions is
Read moreWhat does it mean when ad campaigns are optimized by Google’s AI?
They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative,
Read moreYou want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
Enhanced impressions Target CPA Viewable CPM Manual CPC
Read moreTo implement sitewide tagging, what do you have to do?
You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have
Read moreWhich of the following is an estimate of how well your Google Ads account is set to perform?
Optimization score Attribution score Recommendation score Quality score
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