Incrementality experiments differ from A/B experiments in what way?
By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness
Read moreAuthor: Roger Johnson
A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
You’d know because they filled out an email subscription form. You’d know because they called to ask about a test-drive.
Read moreWhat’s the correct way to set up enhanced conversions for web?
Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager,
Read moreWhat are three factors that influence conversion volume, along with conversion delay? Choose three.
Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads
Read moreIn terms of advertising, what’s attribution?
Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how
Read moreWhat’s the definition of a tag, as it pertains to digital advertising?
A tag is a large snippet of code that’s placed on the conversion page of a website. A tag is
Read moreWhy might there be a difference in the conversion date between Google Ads and Google Analytics?
There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads
Read moreWhich of the following describes the criteria for store visits conversion tracking?
Store visits conversion tracking is available for all business types, but only in certain countries. Store visits conversion tracking is
Read moreWhat keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
Broad match Phrase match Negative match Exact match
Read moreTo describe Google Tag Manager, what two capabilities would you choose? Choose two.
You’d say it can only be used to deploy and modify third-party tags. You’d say it has collaboration and versioning
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