If you need to pick the two types of optimization, which ones would you choose? Choose two.
Targeting optimization Channel optimization Bidding optimization Media mix optimization
Read moreAuthor: Roger Johnson
Advertisers can benefit from the power of Google’s AI in what way?
Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of
Read moreWhy might you want to import Google Analytics conversions to Google Ads?
To provide Google Ads access to data that helps optimize bids To view historical data from before the import To
Read moreEnhanced conversions for leads can be described in which way?
It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer
Read moreIf you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns
Read moreHow can an advertiser set up enhanced conversions for web?
Enhanced conversions for web can be set up through Google Analytics Manager. Enhanced conversions for web can be set up
Read moreHow does experimentation contribute to a best-in-class measurement approach?
Experiments are a way to validate and test insights. Experiments are used to drive a macro budget Experiments help assign
Read moreYou’re using Google Analytics 4. What would it call interactions on a website or an app?
Goal Conversion Incident Event
Read moreIn what way are incrementality experiments different from A/B experiments?
Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads
Read moreA marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
It’s calculated by dividing the number in the conversions column by the total eligible interactions. It’s calculated by dividing the
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