To determine how well your Google Ads account is set to perform, what estimate would you use?
You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score.
Read moreAuthor: Roger Johnson
How would you describe attribution as it relates to the advertising industry?
Attribution determines the cost of each asset used in a marketing campaign. Attribution determines how much credit each step of
Read moreHow would a digital marketing consultant describe the Google tag to a new advertiser?
It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It
Read moreWhich of the following is a key benefit of HubSpot’s app marketplace?
Clear context for more informed integration decisions, including pricing information, data flow structure, and demo videos Easy discovery of relevant
Read moreWhich of the following is NOT a good description of a flywheel and/or the flywheel model?
A cyclical buyer’s journey An energy-efficient wheel that spins faster when you add force and remove friction A reference to
Read moreWhich of the following is an example of an internally-facing team at a company?
HR Sales Customer Success Customer Support
Read moreWhich of the following is a benefit associated with educating your prospect or client early in the sales or consulting process?
Level setting with all stakeholders Setting the stage for a need-gap analysis Differentiating HubSpot and your consulting service from the
Read moreWhich of the following does NOT accurately describe a need-gap analysis?
An opportunity to show the prospect or client precisely how HubSpot’s platform ecosystem will support their goals and solve their
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