When is the best time to start the renewal conversation?
A minimum the renewal conversations should happen three months out from the renewal date. A minimum the renewal conversations should
Read moreAuthor: Roger Johnson
Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.
short weekly digest, after an action item is completed, bugs and issues with the newly launched action item short weekly
Read moreWhich of the following best describes the purpose of reporting with Growth-Driven Design clients?
Show the progress and impact your agency is making on the client’s business. Help keep everyone, including the client, accountable
Read moreYour team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “Expand” and you’re team is focusing on building new “Digital Products” onto their website. Your client is pushing to have your team to create a new “team member profile” template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.
Deny their request and explain that it is outside the scope of the current engagement. Keep the client happy by
Read moreImagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize” and your team is currently focusing on “personalization”. In the monthly planning workshop, your client requests your team to create a video for the “About Us” page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?
“Who needs to be involved in developing this video?” “Help me understand how this directly impacts our goals.” “Can you
Read moreTrue or false – It’s important to incorporate as many “hacks” and “best practices” into your website as they have already been proven to work.
False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
Read moreImagine you are just finishing the launch pad website for a client. Their CEO isn’t sure what will be done in the continuous improvement stage. She requests a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request? “No problem. Our team will compile a list of the action items we plan on implementing and send them over for your review and approval.”
“We always want to be working on the most impactful items. Because we continuously collect data, new user learnings, and
Read moreWhich of the following is NOT a client service outcome your service team should work to achieve in the continuous improvement stage?
Build an impressive wishlist and roadmap full of high-impact ideas. Continuously be searching for and implementing as many best practices
Read moreImagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section on the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?
Ask a series of questions to understand more about the new idea, then strongly recommend that all new ideas be
Read moreWhich of the following tactics should be integrated into the conversations early and often when talking with clients about their launch pad websites?
Educating and reminding the client that your team will be removing the vast majority of the content from their website.
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