magine you’re having an “explore” call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?
First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s
Read more