magine you’re having an “explore” call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s

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Imagine you are on a connect call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has

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