According to the training, what are the primary roles of the strategist?
Ensure the most impactful items are being worked on, lead client and team communication, and project management of the cycle
Read moreAuthor: Roger Johnson
According to the training, what skill sets are in the three-person Growth-Driven Design pod?
Strategist, user experience, and designer/developer Copywriter, designer, and developer Developer, marketer, and project manager Designer, developer, and project manager
Read moreIs it possible to break up the quote and give a fixed price the strategy and launch pad phases separate from the continuous improvement phase?
Yes – This approach typically works best for medium sized companies and websites. No – We do not want to
Read moreWhy is the overall cost of Growth-Driven Design higher than traditional web design? Choose the BEST explanation from below.
The overall cost is higher because the client is getting more value from the months of continuous improvement after the
Read moreIn which of the following scenarios would it be a good idea to pitch both traditional web design and Growth-Driven Design and allow prospects to choose? Choose the BEST option.
The prospect who is unsure about Growth-Driven Design because they don’t fully understand why the process is better. The prospect
Read moreYou are talking to a prospect who is not currently interested in marketing services. They only want help building a new website. Should you continue to try and close them as a client?
Yes – As long as you set the right expectations, you can start them on a Growth-Driven Design only retainer
Read moreWhich of the following is the BEST question to ask your prospects in the sales process in order to understand their pain points they’ve experienced in the past?
“Tell me about your previous website redesigns? What went well and not so well?” “When was the last time you
Read moreYou’re explaining the Growth-Driven Design methodology to a prospect. Overall they love the methodology, however, they ask you, “I don’t want a half-built website to start”. What is the BEST response to your prospect?
“The launch pad website is a complete website that will both look and perform better than your website today. However,
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